American Express captured part of the magic of Montclair in a touching ad touting 'Shop Small'.
The 60-second spot can be viewed here:
Montclair Councilman Yacobellis shared the ad and wrote:
"For several years, until recently, I served in a Chief of Staff role for the Global Advertising and Brand Management (GABM) team at American Express which both develops ads and runs Shop Small and Small Business Saturday; now in its 11th year. With many current and former employees calling Montclair home, it's no surprise to me that the company chose our special corner of the world to make this heartfelt ad in support of the small businesses that give our town so much of it's charm and character. I hope through holidays and in the winter months ahead, residents continue to shop and dine small and help support businesses when they most need it.
Thank you Chief Marketing Officer Elizabeth Rutledge and the entire GABM team for this love letter to Montclair."
